The unapologetically fresh D Originals has evolved into what it was always meant to be: "DOG". This boldly redefined power represents the true spirit of the "OG" mentality - a power deeply resonating within urban culture. OG originally referred to "Original Gangster," a respected term for individuals within hip-hop communities who had acquired their position through tenure, labor, and credibility. The OG is a person who had paved the path for others to tread on. Now, an OG is synonymous with being the pioneer, the leader, and the master of experience. Over time, "OG" stopped holding to its roots but speaks for anyone manifesting authenticity, originality, and influence.
Not being known as an OG has nothing more to do with being old school or tough anymore. For a true OG, it's far more about respect, authenticity, and being the real person. This can be in music, fashion, sports, or basically life in general, where someone has been there, done that, but is humble. They are usually emulated because of sensibility and ability to remain level-headed, even as the world around them celebrates their success or merely their longevity. The term has deeply penetrated the current mainstream culture and has its phrases used in everyday conversations, memes, and even in the dictionary, where it is defined as influence, credibility, and authenticity.
DOG, an acronym representing D OriGinals, plays off the powerful concept of OG while referencing very well the core of our brand. Like OGs in urban culture, DOG is about trailblazers who stick to their values, even while being continuously inclusive and pushing boundaries. The bags are not just mere fashion but represent the essence of original, authentic, and real - much like the OGs that inspire us.
So why DOG? Well, challenge the status quo, think different; that's what creating products that prove those values mean to us. Our bags are beautifully simple and yet immensely practical things. They are for the movers, shakers, and trend setters-those who do not follow the crowd but lead the way. We are those people who don't fear stepping outside the norm and redefine what it means to carry something as essential as a bag.
When you carry a DOG bag, you're not only making a fashion statement; you are carrying something which brings a forward-thinking attitude. Every design reflects our belief: simplicity is not boring. Our bags are practical, yes - but that's also considered with purposefulness, thoughtfulness, and a rebellious spirit that defies the norms of what could truly be considered "bag design.".
In essence, DOG is far more than the name of a brand. It's who we are: the original gangsters coming in to inspire and prove to the world what it takes to be bold, to be true to yourself while building something great. DOG is for those who believe with us in authenticity, in creativity, and the courage to dare stand out from the continuous mix of trying to make every different thing blend in.
Not being known as an OG has nothing more to do with being old school or tough anymore. For a true OG, it's far more about respect, authenticity, and being the real person. This can be in music, fashion, sports, or basically life in general, where someone has been there, done that, but is humble. They are usually emulated because of sensibility and ability to remain level-headed, even as the world around them celebrates their success or merely their longevity. The term has deeply penetrated the current mainstream culture and has its phrases used in everyday conversations, memes, and even in the dictionary, where it is defined as influence, credibility, and authenticity.
DOG, an acronym representing D OriGinals, plays off the powerful concept of OG while referencing very well the core of our brand. Like OGs in urban culture, DOG is about trailblazers who stick to their values, even while being continuously inclusive and pushing boundaries. The bags are not just mere fashion but represent the essence of original, authentic, and real - much like the OGs that inspire us.
So why DOG? Well, challenge the status quo, think different; that's what creating products that prove those values mean to us. Our bags are beautifully simple and yet immensely practical things. They are for the movers, shakers, and trend setters-those who do not follow the crowd but lead the way. We are those people who don't fear stepping outside the norm and redefine what it means to carry something as essential as a bag.
When you carry a DOG bag, you're not only making a fashion statement; you are carrying something which brings a forward-thinking attitude. Every design reflects our belief: simplicity is not boring. Our bags are practical, yes - but that's also considered with purposefulness, thoughtfulness, and a rebellious spirit that defies the norms of what could truly be considered "bag design.".
In essence, DOG is far more than the name of a brand. It's who we are: the original gangsters coming in to inspire and prove to the world what it takes to be bold, to be true to yourself while building something great. DOG is for those who believe with us in authenticity, in creativity, and the courage to dare stand out from the continuous mix of trying to make every different thing blend in.
